Share of Voice Dashboard
Brand SOV across the keyword universe, weighted by rank position and search volume. Top positions count more; ads counted separately from organic. Snapshot from 2026-04-06.
Keywords in scope
1
Brands competing
111
Organic SOV points
392
Sponsored SOV points
359
Brand Share of Voice
| Brand | Total SOV | Total % | Organic % | Sponsored % | Appearances |
|---|---|---|---|---|---|
| FunMular | 18.7% | 1.1% | 38.0% | 7 | |
| ZOCAVIA | 7.8% | 0.0% | 16.4% | 14 | |
| AOTHSO | 5.5% | 10.5% | 0.0% | 4 | |
| Deerjoke | 4.7% | 2.3% | 7.4% | 3 | |
| SOMSOC | 4.7% | 9.0% | 0.0% | 3 | |
| SATINIOR | 4.3% | 1.4% | 7.4% | 6 | |
| Drofe | 3.7% | 0.3% | 7.4% | 2 | |
| Spooktacular Creations | 3.7% | 0.3% | 7.4% | 2 | |
| MOVINPE | 3.7% | 7.1% | 0.0% | 2 | |
| Janmercy | 3.7% | 7.1% | 0.0% | 2 | |
| (unknown) | 3.4% | 0.0% | 7.1% | 6 | |
| Morph | 2.5% | 1.4% | 3.7% | 3 | |
| Fuqimanman2020 | 1.9% | 3.7% | 0.0% | 2 | |
| NEBURORA | 1.8% | 3.4% | 0.0% | 1 | |
| Leumoi | 1.5% | 2.8% | 0.0% | 4 | |
| PRETTYGARDEN | 1.3% | 2.5% | 0.0% | 3 | |
| Jexine | 0.9% | 1.7% | 0.0% | 3 | |
| BEAUDRM | 0.9% | 1.4% | 0.3% | 6 | |
| Shop the CHICME Store on Amazon | 0.9% | 1.7% | 0.0% | 6 | |
| Shihanee | 0.7% | 1.4% | 0.0% | 2 | |
| Dokotoo | 0.7% | 1.4% | 0.0% | 2 | |
| Glkaend | 0.6% | 1.1% | 0.0% | 1 | |
| SHENHE | 0.6% | 1.1% | 0.0% | 1 | |
| minkasic | 0.6% | 1.1% | 0.0% | 1 | |
| GERVAISE | 0.6% | 1.1% | 0.0% | 1 | |
| Vivicastle | 0.6% | 1.1% | 0.0% | 1 | |
| EARKOHA | 0.6% | 1.1% | 0.0% | 1 | |
| COLORFUL BLING | 0.6% | 1.1% | 0.0% | 1 | |
| Sucrain | 0.6% | 1.1% | 0.0% | 1 | |
| DREAM PAIRS | 0.6% | 1.1% | 0.0% | 1 | |
| YHHR | 0.6% | 1.1% | 0.0% | 1 | |
| OCURHU | 0.6% | 1.1% | 0.0% | 1 | |
| Yanziliu | 0.6% | 1.1% | 0.0% | 1 | |
| KECVOT | 0.6% | 1.1% | 0.0% | 1 | |
| Verdusa | 0.6% | 0.3% | 0.9% | 4 | |
| Dreamgirl | 0.4% | 0.8% | 0.0% | 3 | |
| California Costumes | 0.4% | 0.8% | 0.0% | 3 | |
| SATINA | 0.4% | 0.3% | 0.6% | 3 | |
| Nawgut | 0.4% | 0.8% | 0.0% | 3 | |
| Tisancy | 0.4% | 0.8% | 0.0% | 3 |
SOV weights: ranks 1-3 = 10, 4-10 = 6, 11-20 = 3, 21-50 = 1, else 0.25. Multiplied by log₁₀(search volume) so that high-volume keywords count more. Organic shown in brand blue, sponsored in orange.