Share of Voice Dashboard
Brand SOV across the keyword universe, weighted by rank position and search volume. Top positions count more; ads counted separately from organic. Snapshot from 2026-04-06.
Keywords in scope
1
Brands competing
98
Organic SOV points
407
Sponsored SOV points
131
Brand Share of Voice
| Brand | Total SOV | Total % | Organic % | Sponsored % | Appearances |
|---|---|---|---|---|---|
| Shop the FUNZIEZ Store on Amazon | 18.7% | 0.0% | 76.4% | 3 | |
| fun shack | 4.7% | 1.2% | 15.3% | 4 | |
| Shihanee | 4.5% | 6.0% | 0.0% | 3 | |
| Seasons | 4.5% | 6.0% | 0.0% | 3 | |
| Harsever | 4.5% | 6.0% | 0.0% | 3 | |
| TPXIHAD | 4.4% | 5.8% | 0.0% | 2 | |
| Patelai | 3.9% | 5.1% | 0.0% | 2 | |
| Yearntown | 3.7% | 4.9% | 0.0% | 1 | |
| Beipegin | 3.4% | 4.5% | 0.0% | 8 | |
| Wabolay | 3.1% | 4.1% | 0.0% | 3 | |
| Rubies | 2.8% | 3.7% | 0.0% | 4 | |
| Haysandy | 2.0% | 2.7% | 0.0% | 2 | |
| JUST FOR PARTY | 2.0% | 2.7% | 0.0% | 2 | |
| AOGOYO | 2.0% | 2.7% | 0.0% | 2 | |
| Geyoga | 1.9% | 2.5% | 0.0% | 1 | |
| Yeenuo | 1.9% | 2.5% | 0.0% | 1 | |
| SULUBER | 1.9% | 2.5% | 0.0% | 1 | |
| BEENODI | 1.9% | 2.5% | 0.0% | 1 | |
| Joyesplay | 1.6% | 2.1% | 0.0% | 4 | |
| SOMSOC | 1.2% | 1.6% | 0.0% | 2 | |
| LONULAIN | 1.1% | 1.4% | 0.0% | 4 | |
| Abitoncc | 0.9% | 1.2% | 0.0% | 3 | |
| YXLUOKY | 0.9% | 0.0% | 3.8% | 6 | |
| FUNID | 0.8% | 1.0% | 0.0% | 2 | |
| MROMT | 0.8% | 1.0% | 0.0% | 2 | |
| Aotiooy | 0.8% | 1.0% | 0.0% | 2 | |
| Morph | 0.8% | 1.0% | 0.0% | 2 | |
| (unknown) | 0.8% | 1.0% | 0.0% | 5 | |
| CreepyParty | 0.6% | 0.8% | 0.0% | 1 | |
| Capoda | 0.6% | 0.8% | 0.0% | 1 | |
| Lagusida | 0.6% | 0.8% | 0.0% | 1 | |
| Arokibui | 0.6% | 0.8% | 0.0% | 1 | |
| Kofero | 0.6% | 0.8% | 0.0% | 1 | |
| Taamlou | 0.6% | 0.8% | 0.0% | 1 | |
| Fun Costumes | 0.6% | 0.8% | 0.0% | 1 | |
| Augacage | 0.6% | 0.8% | 0.0% | 1 | |
| ZYJ-AWASA | 0.6% | 0.8% | 0.0% | 1 | |
| HTPARY | 0.6% | 0.8% | 0.0% | 1 | |
| JATEBI | 0.6% | 0.8% | 0.0% | 1 | |
| GiftExpress | 0.6% | 0.8% | 0.0% | 4 |
SOV weights: ranks 1-3 = 10, 4-10 = 6, 11-20 = 3, 21-50 = 1, else 0.25. Multiplied by log₁₀(search volume) so that high-volume keywords count more. Organic shown in brand blue, sponsored in orange.